Net Worth of Manchester United’s Sponsorship Deals (2024)
Manchester United, one of the most successful and globally recognized football clubs, has long been a leader in securing lucrative sponsorship deals. As of 2024, these partnerships contribute significantly to the club’s revenue, making it one of the wealthiest and most commercially successful football clubs in the world. The value of Manchester United’s sponsorship deals underscores its global appeal and marketability, attracting top-tier brands across various sectors.
Key Sponsorship Deals
The club’s main sponsorship deals include partnerships with global giants such as Adidas, Chevrolet, and TeamViewer, among others.
Adidas stands out as one of Manchester United’s most valuable sponsorship agreements. The German sportswear company signed a 10-year deal in 2015, worth approximately £750 million ($975 million). This partnership, which sees Adidas supply United’s kit, is a key revenue driver for the club.
Chevrolet, the American car manufacturer, entered into a deal in 2012 worth £357 million ($464 million) to become United’s official shirt sponsor. This contract ran until 2021, and while a new shirt sponsor was not immediately announced, the exposure and reach that Chevrolet gained during this period were immense.
TeamViewer, a remote access software company, became the club’s new shirt sponsor starting in 2021, securing a deal reportedly worth £47 million ($60 million) annually, marking a notable partnership for the Red Devils.
Other notable deals include Uber, Coca-Cola, and Yokohama Tires, all contributing to the club’s extensive portfolio of commercial partnerships. In addition to these, Manchester United has a host of regional and sector-specific sponsors, including deals with companies in technology, insurance, and telecommunications, such as Aon and Garnier.
Financial Impact
Manchester United’s sponsorship deals account for a significant portion of its annual revenue, estimated at over £500 million ($650 million) per year, according to financial reports. These sponsorships, combined with other revenue streams like matchday earnings and media rights, help maintain Manchester United’s position as one of the richest football clubs globally.
The club’s ability to attract such high-profile sponsors reflects its continued global reach, commercial prowess, and its reputation as a world-class football institution.
